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With celebrity Rich Guzzi and Chase Hughes




For success to happen, we need four things: (Rich Guzzi)

1. Skill - How indispensable are your skills?
2. Marketing - How effectively can you sell those skills?
3. Outsourcing - How good are you at delegating duties you aren't good at?
​4. The 'It-Factor' - Intangible magnetism (until now)

The hardest trait to develop, and often the most elusive, is the 'it factor' - 
​hard to define, but easy to spot. 

The 'it factor' or 'X-Factor' as some refer to it, is a magnetic presence that draws people in wherever they go.  They usually have an unusual calmness, confidence, assertiveness, dominance, authenticity, and focus, and almost always possess superb conversational and verbal skills.

It's why we vote, who we read about, who we follow, and often how we spend our money. The 'it factor' person is able to create a bubble around them, enveloping and capturing the focus, attention, and admiration of people in their presence.


In this course, join Rich Guzzi and Chase Hughes in an unforgettable course-changing event. 

We will expose what we have collectively spent a lifetime studying, and what you will not find anywhere else in the world. 

In this 8-hour session (4 hours per-day), you'll discover a step-by-step methodology for manufacturing charisma, magnetic personality, and leadership skills you won't find anywhere else.

Rich Guzzi will walk you through every aspect of designing a whole new you, and show you the exact formula to literally 10X your level of social influence. Chase will show you how influence works in the brain, and how to speak, behave, and move in ways that trigger the magnetism switch in anyone's brain. Chase unpacks twenty years of research into the exact personal qualities that make you influential and what single thing you can do immediately to hijack the 'like switch' in anyone you meet.


​In this course, Chase dissects the elements of unforgettability; immediately do this technique to make every single conversation unforgettable, and dramatically captivate anyone in the room. This section of the training also includes a personal assessment that will highlight every single trait, and provides you a massively detailed map of exactly what to do - based on you, not some generic quiz or self-improvement map.


The 'it factor' person can produce strong chemicals in anyone they meet - learn how to generate unstoppable focus like the world's leading influencers and leaders. 


Rich Guzzi has spent 30+ years in the industry of comedy and conversation. Not only is Rich a celebrity hypnotist, he's spent a lifetime honing his craft, and he's going to share all of the formula's he's created with YOU. Small talk, conversations, comedy, and a little hypnosis trick you can use covertly in any conversation. 


​How would you like to be the one who lights up any room that they walk into?  

Be the person that everyone wants to be around.

Imagine possessing that "Presence", an unseen force of gravitational pull that just draws people to you like a magnet.

You have seen these people before and asked yourself, 'what does this person have? ...And whatever IT is I want IT too.

If Fact, let's just call it that.  THE IT FACTOR.  

Well now it has a name but more importantly HOW DO I GET IT!    

IT boils down to 3 basic ingredients. 

1. Be Confident but not Cocky.   Genuine Leaders are seen as competent, trustworthy, have a mission that is bigger than them and also super cool under pressure when the going get tough.

2. Effective Communication Skills.   Learning Verbal as well as non verbal techniques to be able to not only answer the questions being asked but also being able to notice what is not being said in meetings with others. This will accelerate your influence and give you more IT.  Listening with a genuine interest in what others are communicating will take things to the next level.

3. Look The Part.  Dress to impress, create a winning style with your hair, become the best version of you ever.  People buy what they see and they will make a instantaneous judgment about you as soon as they look at you.  So give them something to remember because everyday, ultimately you are selling you to everyone you meet.

Ready to get THE IT FACTOR.

Join us now where we will show YOU how to easily manufacture IT and become the leader you always dreamed you could be.

You will learn all three ingredients and more in this Master Class designed to make YOU the STAR in any room you enter!

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