Authenticity seems to be more in demand now than ever, and it’s a virtue that seems to have all but left our everyday lives.

This January, we gave our interns a special project: analyze 91 celebrities, over 900 hours of their assorted videos and determine who is the ‘most authentic celebrity’. We used the Behavioral Table of Elements, a tool developed by Chase Hughes to profile insecurity, deception, stress and comfort. It was designed to be used for military and intelligence interrogations, but it works equally well in analyzing and profiling celebrities and politicians.

The Behavioral Table of Elements is the most accurate depiction to date of a ‘map’ of human behavior analysis for this purpose. It’s the sure-fire test to breaking down all social and interactive behavior.

“Taylor showed the most authenticity of any of the 91 celebrities we analyzed.”, said Chase Hughes. “She maxed out her points in comfort, authenticity, candor and conscientiousness. She’s certainly the real thing.”, he added.

Taylor had to keep herself on the left side of the Behavioral Table, where comfort and authenticity are. It’s nearly impossible to stay on that side of the Table and be inauthentic or deceptive. This is why it’s being used in place of the polygraph (lie detector) in some places. No matter how many Xanax you’ve taken, or how much training you’ve undergone, you can’t trick the behavior experts at Ellipsis Behavior Labs.

“Almost no one passes an entire conversation…we all lie once in a while.”, Chase commented. With the Behavioral Table of Elements’ grueling standards and easy-to-read format, we can all have access to see the same thing in our everyday lives. Taylor Swift is just an amazing example of authenticity and good-person-ness, that stood out well above her peers. We won’t publish the results of the other celebs, but Taylor’s results are far above any one we compared. I hope she hears about it.

photo used under license to Ellipsis Behavior

We decided to expose what's behind the curtain a little and reveal a confidential chart from a level three training manual. Enjoy.